Crozer Health
Overview
Crozer Health is a leading health care provider that is dedicated to providing wellness and care to residents of Delaware County in Pennsylvania.
Despite their excellent service, Crozer Health’s digital presence was lacking and did not align with their standards on quality. They felt limited by the capabilities of their content management system, and their site was not mobile-friendly.
My Role
I was a lead designer on this project and created all the high-fidelity prototypes necessary for our goal launch date.
I worked with another UX designer on my team who helped gather information about Crozer Health via discovery sessions with their team. Together, we created a system of pages and components that empowered the Crozer Health staff in providing important content to their visitors.
User Discovery
Leveraging insights from discovery, my UX partner on the project identified the following user types and goals for the Crozer Health site:
Patient (Prospective, Current, Past) Goals
Request / Schedule Appointments
Search / Learn about conditions
Portal Access
Research about visits (how to prepare)
Doctors, Locations, Options
Referring Physician Goals
Obtaining accurate information
Physician
Specialty
Office Location/Hour
Contact Info
Based on these primary users, we identified the provider search and provider detail pages as being crucial in users achieving their main goals. The home page content and calls-to-action needed to align with primary user goals and surface the most important content.
Design
I leveraged Crozer Health’s color palette within the design system, being mindful of contrast and legibility when combining colors. For their typography, I used Muli, a friendly and easy-to-read font. Rounded corners on elements such as buttons also helped make the site UI more approachable and trustworthy.
Provider Search
When it came to the provider search, we understood that patients and referring physicians needed to easily see and scan key information such as specialty, location, network, and how to contact. We also needed to account for providers who were not available for online requests or were not accepting new patients. Filters such as “Specialty” and “Location” also aided users in finding the right provider.
Provider Details
The provider detail page was redesigned so key actions and information were easily and readily accessible to users. A flexible content area was included on this page to give providers the opportunity to add additional media about themselves. This allows visitors to learn more about their experience and approach.
Reception
The Crozer Health team was very pleased with their new site and system of components. My team and I were able to meet an aggressive timeline of just 5 months to get the site prototyped, designed, developed, tested, populated, and launch-ready. Because of consistent collaboration with developers at the beginning of the project, my team was able to leverage and style Crozer Health’s site implementation for their affiliate hospitals.